The Tipping Point: How Little Things Can Make a Big Difference

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লেখক ম্যালকম গ্ল্যাডওয়েল
প্রকাশক লিটল ব্রাউন বুক গ্রুপ
আইএসবিএন
(ISBN)
9780590566452
ভাষা English
পৃষ্ঠার সংখ্যা ২৮৮
সংস্কার 1st Edition, 2002
দেশ India

‘The Tipping Point: How Little Things Can Make a Big Difference’ Short Summary of the book
The Tipping Point: How Little Things Can Make a Big Difference is the debut book by Malcolm Gladwell, first published by Little, Brown in 2000. Gladwell defines a tipping point as “the moment of critical mass, the threshold, the boiling point”. The book seeks to explain and describe the “mysterious” sociological changes that mark everyday life. As Gladwell states: “Ideas and products and messages and behaviors spread like viruses do”. The examples of such changes in his book include the rise in popularity and sales of Hush Puppies shoes in the mid-1990s and the steep drop in New York City’s crime rate after 1990. (wikipedia)

He was born September 3, 1963. Malcolm Gladwell is a journalist, speaker and bestselling author whose work explores academic findings on psychology, sociology and social psychology. His other books include The Tipping Point: How Little Things Make a Big Difference, What The Dog Saw: And Other Adventures and David and Goliath: Underdogs, Misfits, and the Art of Battling Giants. Malcolm Gladwell’s writing process revolves around the analysis, interpretation and representation of valuable research.

He has earned a place in the minds of his readers as a credible source by shunning personal opinion, and instead relying on research findings to tell the story. As his work tends to rely on scientific research, one of his greatest strengths is his ability to talk about scientific data in a way that anyone can understand. Malcolm Gladwell was born in Hampshire, England and from the age of 6 he has spent most of his life in Ontario, Canada, where his family relocated. He was recognized for the second-highest form of honour for merit in his country, by being appointed to the Order of Canada.


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