Berman and Evans’ strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.
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Features
* NEW Chapter Opening Vignettes are all updated and highlight titans of retailing.
* Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.
* NEW Cases! 30 shorter cases, as well as 8 comprehensive cases. Every case is based on real companies and real situations. Among the popular companies featured in the cases are Abercrombie’s Ruehl No. 925, Albertson’s, Amazon.com, Bed Bath
