The Book is designed for undergraduate and graduate courses in Electronic Commerce. It is also helpful for instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. The book is the best seller in the business school market.
Features
Most current and comprehensive coverage of e-learning, e-government, e-strategy, web based supply chain systems, collaborative commerce, mobile commerce and ec economics.
“Managerial Issues” section featured in the final section of every chapter.
End of chapter application cases highlights real world problems as organizations attempt to implement e commerce.
Note references at the end of each chapter highlight most articles of 2004-2005 vintage.
Rich collection of exercises-Includes role-playing exercises, approximately 700 review and discussion questions, and classroom projects.
Section Review Questions and “Insights and Additions” boxes.
Provides students with extra opportunities to learn and understand the concepts presented.
Contents
Part I: Introduction to E-commerce
Concepts and Essentials of Electronic Commerce
E-marketplaces and Economic Impacts
Part II: B2C EC-Internet Marketing
Retailing in Electronic Commerce (E-Tailing)
Market Research and Advertisement in Electronic Commerce
Part III: B2B and C-commerce
Company-Centric B2B
B2B Exchanges and Services
E-supply Chain, Intrabusiness, Corporate Portals, C-commerce
Part IV: Other EC Models and Applications
E-Government, E-learning, C2C, Knowledge Management
Mobile Commerce and Pervasive Computing
Part V: EC Support Services
Auctions
E-Commerce Security
Electronic Payment System (B2C, B2B)
Order Fulfillment and Other Support Services
Part VI: EC Strategy and Implementation
EC Strategy and Implementation
The Economics of EC
Launching a Successful Internet Business
Legal and Social Impacts and EC Future
Part VII: Application Development (Online Only)
Building EC Applications
